AIEO — AI Engine Optimization
AI-Engine Optimization for zer0-mistakes — Schema.org JSON-LD, E-E-A-T signals, an FAQ page, and a glossary collection for stronger AI search and LLM grounding.
Table of Contents
AIEO — AI Engine Optimization
AI Engine Optimization (AIEO) extends traditional SEO practices to improve how AI-powered search engines, LLMs, and AI assistants discover, understand, and cite your content. zer0-mistakes ships a built-in AIEO toolkit.
Overview
| Component | Purpose |
|---|---|
| Schema.org JSON-LD | Machine-readable structured data for search engines and AI crawlers |
| E-E-A-T signals | Demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness |
| FAQ page | Directly answers common questions (eligible for rich results) |
| Glossary collection | Provides LLM-grounding definitions for domain vocabulary |
Structured Data (JSON-LD)
The theme injects Schema.org structured data via dedicated include files:
Software Application Schema
_includes/content/jsonld-software.html
Outputs SoftwareApplication markup with name, version, description, and license. Used on the home page and theme overview pages.
FAQ Schema
_includes/content/jsonld-faq.html
Outputs FAQPage markup from a page’s faq_items frontmatter array:
faq_items:
- question: "What is zer0-mistakes?"
answer: "A professional Jekyll theme…"
- question: "Is it free?"
answer: "Yes, MIT licensed."
Add {% include content/jsonld-faq.html %} to any layout or page to emit the FAQ structured data block.
E-E-A-T Signals
Google and AI crawlers reward content that demonstrates:
- Experience: Author bios, case studies, real-world examples
- Expertise: Technical depth, code samples, citations
- Authoritativeness: Backlinks, GitHub stars, version history
- Trustworthiness: Privacy policy, ToS, HTTPS, contact page
Standard supporting pages worth shipping on a public site (the theme’s demo site includes all four; this slimmed site omits them):
| Page | Typical permalink |
|---|---|
| Privacy Policy | /privacy-policy/ |
| Terms of Service | /terms-of-service/ |
| Contact | /contact/ |
| About | /about/ |
FAQ Page
A FAQ page (e.g. pages/faq.md → /faq/) uses the faq_items frontmatter array and the jsonld-faq.html include to output both human-readable Q&A and machine-readable FAQPage JSON-LD in a single file.
Glossary Page
A glossary page (e.g. pages/glossary.md → /glossary/) provides domain-specific definitions that help LLMs ground responses in accurate, up-to-date vocabulary — terms like Jekyll, Bootstrap, Liquid, Docker, and Obsidian.
SEO Include (_includes/content/seo.html)
The main SEO include emits:
<title>and<meta name="description">- Open Graph tags (
og:title,og:description,og:image,og:type) - Twitter Card tags
- Canonical URL
robotsmeta
It is included automatically by _includes/core/head.html on every page.
Configuration
# _config.yml
title: "My Site"
description: "Site description for search engines"
preview: /images/previews/aieo-ai-engine-optimization.png
url: "https://example.com"
# Author / E-E-A-T
author:
name: "Author Name"
email: "author@example.com"
bio: "Expert in …"
twitter: "@handle"
# Schema.org type for the site
schema_type: "SoftwareApplication"